What is integrative thinking?
Roger Martin will be at the Hive to answer that question, lead an intriguing discussion, and sign copies of his latest book, Creating Great Choices.
Professor Roger Martin is a writer, strategy advisor, and the former Dean and current Institute Director of the Martin Prosperity Institute at the Rotman School of Management, University of Toronto. He is one of the foremost experts at integrating Design Thinking and Human-Centered Design into business.
Conventional wisdom―and business school curricula―teaches us that making trade-offs is inevitable when it comes to hard choices. But sometimes, accepting the obvious trade-off isn’t good enough; the choices in front of us don’t get us what we need. In those cases, rather than choosing the least worst option, we can use the models in front of us to create a new and better answer. This is integrative thinking.
First introduced by Roger Martin in The Opposable Mind, integrative thinking is an approach to problem-solving that uses opposing ideas as the basis for innovation. Integrative thinking has been embraced by a wide audience, from music mogul Jay-Z to Vanguard Group founder Jack Bogle―all seeking a replicable, thoughtful approach to creating a “third and better way” to make important choices in the face of unacceptable trade-offs.
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